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Letter "S" » Stavros Cosmopulos Quotes
«Advertising looks fun and easy to do. So does playing the piano, Until you try it.»
Author: Stavros Cosmopulos
«The two immutable laws of communications and advertising:1: You must first attract the attention of the person you are trying reach.2: Then you must instantly pique their interest.»
Author: Stavros Cosmopulos
«Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead.»
Author: Stavros Cosmopulos
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Advertising
«HELVETICA IS NOT A CONCEPT»
Author: Stavros Cosmopulos
«THE IDEA IS KING»
Author: Stavros Cosmopulos
«Make the layouts rough and the ideas fancy.»
«It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.»
Author: Stavros Cosmopulos
«'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design.»
Author: Stavros Cosmopulos
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