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Letter "A" » Advertising


«If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.»
«If advertising had a little more respect for the public, the public would have a lot more respect for advertising.»
Author: James Randolph Adams | About: Advertising | Keywords: advertising, public
«I've never found a client's business problem that could be solved solely through advertising.»
«If advertising is not an official or state art, it is nonetheless clearly art.»
Author: Michael Schudson | About: Advertising | Keywords: official
«If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.»
«I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.»
Author: Daniel J. Boorstin | About: Advertising | Keywords: Real Genius
«If your advertising goes unnoticed, everything else is academic!»
Author: William Bernbach | About: Advertising | Keywords: academic
«If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce»
«Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.»
«If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.»

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