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Letter "A" » Advertising


«The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.»
«We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.»
«We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.»
Author: Daniel J. Boorstin | About: Advertising | Keywords: announcement, eager, enlarge
«Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.»
«The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.»
«The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.»
«What kills a skunk is the publicity it gives itself.»
Author: Abraham Lincoln (President) | About: Advertising | Keywords: kills, publicity, skunk, skunks
«The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.»
«The very minute a thought is threatened with publicity it seems to shrink towards mediocrity»
«We aim above the mark to hit the mark.»

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