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Letter "T" » The Advertiser
«The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.»
Author: Edward Bok
| Keywords:
each month, magazine, magazine publisher, publisher, revenue, The Advertiser, The Magazine
«To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.»
Author: Morris Hite
| Keywords:
advertiser, brand, comic, comics, consistent, consumer, damaging, defined, diffuse, diffused, diffuses, diffusing, establish, favorable, jacket, jackets, scientist, The Advertiser, well-defined
«The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran.»
Author: Samm Sinclair Baker
| Keywords:
advertiser, agency, also-ran, initialed, The Advertiser, The Agency
«The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.»
Author: Marshall McLuhan
(Educator, Social Reformer, Writer)
| About:
Advertising,
Business
| Keywords:
advertiser, background, go about, in the background, magic spell, quietly, slogan, slogans, The Advertiser, The Business, throbbing, throbs, tune
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