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Letter "D" » David Ogilvy Quotes
«Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.»
«You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.»
«Advertising is only evil when it advertises evil things.»
«If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.»
«First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.»
«If it doesn't sell, it isn't creative.»
«There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.»
«The best ideas come as jokes. Make your thinking as funny as possible.»
«Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.»
«Ninety-nine percent of advertising doesn't sell much of anything.»