Description of HBO advertisement

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…showed last 75 words of 405 total…younger aged men particularly in the 17-35 age bracket. The use of all the jewels and gold which have become a staple of the young hip-hop community are used to attract that genre of men. The people they are targeting are young and sports fans. It is appealing to this group because of the use of the old Mtv VJ who has been a celebrity that this younger generation has watched on Mtv growing up.