Black and Decker Case Study

Decisions to be made: <Tab/>The vice president of sales and marketing for power tools, Joseph Galli, must decide on a strategy, if any, to increase market share in the Professional-Tradesmen market. If a strategy is chosen to pursue an increase in market share in this market, then it must double their Professional-Tradesmen segment share from under 10% to nearly 20% within three years, with major share "take-away" from Makita. Relevant Facts / Issues: &…showed first 75 words of 3130 total…

…showed last 75 words of 3130 total…is a viable source of revenue and profit for B&D. However without making changes to their current product line and image with the customers, B&D will not be able to claim any of it. All available data has been provided by outside sources and the case study reflects only the relevance of this data. Should the data be incorrect in any way the study can not be considered valid.