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…showed last 75 words of 1377 total…get across is that drinking this grapefruit juice will bring the consumer closer to rapture, but there are many other techniques used. Advertisement is not something that is simply thrown on a page. Advertisements are carefully thought out and if effective will never be forgotten. Advertising is an art of selling hope. Many products sell and guarantee things that could never be possible. But with the accurate techniques, consumers will believe that anything is possible.