rugrats

Rugrats They’re cute, sweet, and witty—kids across the nation are crazy for them…they’re the pint-sized stars of Rugrats. Not only do they provide endless hours of entertainment to children and parents alike; they’ve become the billion dollar bundles of joy behind the highest rated kids TV show, the stars of two box office hits and the faces behind major marketing campaigns of consumer household products. Due to cross marketing, Rugrats …showed first 75 words of 2512 total…

…showed last 75 words of 2512 total…has made them what they are today. Nickelodeon and Paramount (both trademarks of Viacom) have created mutually beneficial relationships where the financial payoff has been huge and the brand-awareness has been ultimately heightened. The use of various forms of media and strategic ad and product placement to target different publics has turned a TV series for children into a franchise enjoyed by people of all ages. Cross-marketing has been the backbone to the Rugrats success.