marketing of tobacco

I. HISTORICAL BACKGROUND The United States is the world’s second largest tobacco grower. Thus, tobacco is an important cash crop and the cigarette manufacturers play a very important role in the U. S economy.(7:2) Approximately 500,000 Americans die every year as a direct result of smoking (1:66). As the U. S. population becomes more health conscious, the number of smokers is decreasing every year. However, the tobacco industry has remained prosperous due to the continuing demand …showed first 75 words of 1132 total…

…showed last 75 words of 1132 total…come. REFERENCES 1. Cashin, John R. “Warning: Insurers may get Smoked !” Best’s Review-P/C Oct. 1996: 64+. 2. Constantin, James A., and Jack J. Kasulis. “Marketing” Grolier Multi-Media Encyclopedia. Ver.8.0,1996. 3. Rosenfield, James. “Smoke and Fire: Mail-order Cigarettes?” Direct Marketing Dec.1996:34-36. 4. Rotfeld, Herb. “Tobacco Firms are Efficient Marketers Should they be ?” Marketing News 9 Sep. 1996:4+. 5. Smolowe, Jill. “Crushing Big Tobacco” Time 30 June 1997: 22-27. 6. Teinowitz, Ira. “Market Implications of Liggett Pact Questioned”. Advertising Age 24 Mar. 1997: 3+. 7. “Tobacco” Grolier Multi-Media Encyclopedia. Ver.8.0,1996.