commercialization of college sport

sociologyofsport “I’m going to have to let you go,” says coach Tim Koth to another former player as he adds another notch to his belt. “It’s nothing personal, I like you,” he says, “but I have to look at this as a business.” Is that what it is? I always looked at sport as an outlet, or even an opportunity; but sport is a business, that has become the cruel reality of modern …showed first 75 words of 1066 total…

…showed last 75 words of 1066 total…and will continue to participate, in college sports even after searching into the background for these facts. Although I do not foresee much, if any, change in the future of sport, I will be ever more wary when it comes time for my blood (my children) to enter into the commercialized world of “higher education.” “Not only is collegiate sport concerned with business, but its leaders go to great lengths to conceal this fact (Sage 191).”