What's in a package?

It is, indeed, an interesting time, this age of consumerism. As society witness a complete change in the nature of mass communication, the flow of expansion from millions of points. In the essay What’s in a Package, Thomas Hine explores the active relationship between a package and its meaningful cycle in society as we know it. Hines moves on to compare a supermarket with a traditional marketplace, he articulates his point based on the …showed first 75 words of 346 total…

…showed last 75 words of 346 total…cultural expression through their representation. Americans on the other hand, a culture not defined by fine-tuning and dissimilarity but by extensiveness, thinks of their products as a single member not as an intimate part of the culture as a whole. He finally concludes by mentioning how cultural and personal packaging has both captivated and exasperated society. Revealing the stresses of a passive consumer and the conflicting relationship with the ever so hungry and aggressive packager.