Wal-mart casestudy

Mission CriteriaFactsWhat does this mean? What is our business?"«Wal-Mart is a discounted store that provides their customers with "Everyday Low Prices". "«A survey conducted in 1985 by Discount Store News and Leo J. Shapiro Associates, proved that consumers shop at Wal-Mart for the price-sensitive categories of health and beauty aids, housewares and appliances. "«Wal-Mart's product categories include: soft goods (apparel, linen and fabrics) accounts for 29% of sales, hard goods (hardware, housewares automobile supplies, and small …showed first 75 words of 9416 total…

…showed last 75 words of 9416 total…are growing buyer preferences for less expensive products. *The industry's negative driving forces that impact profit potential are long-term growth rate.*Customers demand for lower prices allows the industry to capture more of the overall retail market. This driving force causes increased probability for above average profit potential and makes the industry attractive. *The discount retail industry is maturing, slowing down the overall growth of the market. This negative force decreases the probability for above-average