Video Game Industry

INTRODUCTION In 1972 Magnavox released the first home based video game system called the Odyssey, but after a year the Odyssey did not sell and the company did not make it. Video game Arcade is what started the home based system industry. Five years later the first home based game system was produced, with interchangeable cartridges, which some thought was the “wave of the future”. Up to 1982 Atari was the industry leader and had 80 percent of …showed first 75 words of 915 total…

…showed last 75 words of 915 total…is a hard industry to enter. There are no threats of substitutes on the consoles of the video games. The features that the companies offer will always play a huge part in why customer’s chooses one company over another, but there will still be only a few companies that will dominate the industry. ------------------------------------------------------------------------ **Bibliography** BIBLIOGRAPHY 1. Thompson, Arthur A. and A. J. Strickland III. Strategic Management, Concepts and Cases, Eleventh Edition. Copyright 1978. Pp 137-176