The Exploitation Of Children In Television Advertisements

        Across America in the homes of the rich, the not-so-rich, and in poverty-stricken homes and tenements, as well as in schools and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their …showed first 75 words of 4331 total…

…showed last 75 words of 4331 total…kids New York:         Mcgraw-Hill, 1993. Hernandez, Debra Gersh. 'Unfair advertising defined for FTC.' Editor and Publishing         Oct. 1994: 34. Kotz, Krista. 'Food Advertisements during Children's Saturday Morning Television         Programming: Are they consistent with dietary recommendations?' Journal of the         American Dietetic Association 94.11 (1994): 1296-1300. Krugman, and others. Advertising: It's Role in Modern Marketing. Fort Worth: The         Dryden Press, 1994. Kunkel, Dale and Donald Roberts. 'Young Minds and Marketplace Values: Issues in         Children's Television Advertising.' Journal of Social Issues 47.1(199