Strategic Plan for GNC

Company Background General Nutrition Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania. He called it Lackzoom. The products that were offered at his store included yogurt and healthy foods such as honey, grains and healthy sandwiches. The concept of being …showed first 75 words of 3561 total…

…showed last 75 words of 3561 total…of protecting their workers intellectual property. In the present to protect the company’s intellectual property they rely on a combination of patent, trade secret, copyright and trademark laws. However, the company cannot guarantee that these measures will be adequate to prevent the company’s competitors from copying or reverse-engineering the company’s products. If this would happen the company is set-up to lose millions of dollars as well as the all important market share.