Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm.

Relationship Marketing is a separate branch of marketing thought and it is indispensable to the successful performance of a firm. Marketing and business development professionals are confronting a rapidly different and changing business landscape, and the traditional business model that was once the norm is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The new objective for marketers and business developers involves understanding the markets that they serve …showed first 75 words of 2461 total…

…showed last 75 words of 2461 total…Vol. 20, No. 5, pp. 259-268 Veloutsou, C., Saren, M. and Tzokas, N. (2002) ?Relationship Marketing What If??, European Journal of Marketing, Vol. 36, No. 4, pp. 433-449 Zineldin, M. (2000) ?Total Relationship Management (TRM) and Total Quality Management (TQM)?, Managerial Auditing Journal, Vol. 15, No. 1 /2 pp. 20-28          Books: Anderson, C.H. and Vincze, J.W. (2000) Strategic Marketing Management, Boston: Houghton Mifflin Company. Baker, M.J. (200) Marketing Strategy and Management, (3e), Wiltshire: Palgrave. Doyle, P. (2002) Marketing Management and Strategy, (3e), Prentice Hall.