Ronald Reagan presided over the United States from 1981 to 1989. Even though the country was experiencing major economic and social problems, he was popular for the majority of the time he was in office. Throughout his presidency, he and his administration worked continuously to build his image as a true American. Partially because of his image, the public ignored the rise in unemployment, the drop in salaries, the increase of people living in poverty, the increase …showed first 75 words of 1648 total…

…showed last 75 words of 1648 total…his tax cut and increase of government spending. To protect his popularity, he blamed the rising deficit on Carter. Reagan also protected his popularity by avoiding issues that might offend the public, causing him to lose support. He captured the public with his image, which was constructed by his administration, and his personality, which allowed him to form a bond with his audiences. His administration’s work was a major reason that Reagan was popular.