Netto Case study.

1.0 Introduction 1.1Terms of reference This report is the result of analysing the Netto case study. The report identifies the key points that have helped Netto become a successful discounter store, the environmental analysis and problems that it may face in the future and how to maintain its competitive advantage. 2.0 SWOT analysis 2.1.1 Strength §Netto has become a increasingly visible & recognisable high street name §Netto has a range of products that covers 90% of the daily needs …showed first 75 words of 1880 total…

…showed last 75 words of 1880 total…relationship marketing i.e. loyalty programme schemes. §Threat of new entrants = currently the only new entrant in to the UK market has been Wal-mart taking over Asda this has been a threatening for Netto and the discount market as this has given Asda more competitive edge over other super markets. The other problem we can foresee is Tesco expanding in to the discount market with their great product range and a very good brand image.