Mook and Midriff Mass media as an agent of socialization, the people and groups that influence our self-concept, emotions, attitudes, and behaviors (68), tends to lead to more and more misunderstandings between the genders. The media has geared itself towards two major audiences, young men and women, creating two prototypes, the mook and midriff. The mook, being the in your face male that doesn’t have a care in the world while the midriff is the …showed first 75 words of 594 total…

…showed last 75 words of 594 total…In turn, gender roles have taken on a life of their own. The image of males is that of the controller, the never do wrong macho man who always gets the girl. The female, Page 3 and her flawless exposed body that we always notice first, not the product or message being presented. The mook and the midriff are taking us for a ride and we are losing our self-identity at the same time. ------------------------------------------------------------------------ **Bibliography**