Marketing proposal for a new product.

Situation Summary Antwerpen Imporor Co., Ltd, a leading import company in Belgium, received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today's life style. Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be …showed first 75 words of 794 total…

…showed last 75 words of 794 total…product demands will begin in May of 2004. The new product cycle will be scheduled to begin in October 2004 based on findings from the May research. Headlines and Contents of the Websits of Lightfoot lAbout the web site I.Design (the graphics, the colors, the layout, the typeface and photographs) II.Content ¨Contact information ¨Our business area ¨Products ¨Pricing ¨Condition and delivery ¨Information about the stores ¨About Lightfoot III. Navigation To be simple and user friendly