Marketing Profile of Gateway

Gateway, Inc., founded in 1985, started with two people working out of an Iowa farmhouse. Gateway, Inc. has grown rapidly since it went public 8 years after the company started. Today, Gateway is a 7.5 billion Fortune 250 company that has 19,000 people on its payroll and prides itself on building lifelong relationships with its customers. Gateway has risen to power based almost solely on its innovative marketing technique and by sticking to their original philosophy to “keep it personal, …showed first 75 words of 598 total…

…showed last 75 words of 598 total…building relationships built on trust and complete personalization. Customers have responded to that relationship with repeat purchases and by recommending Gateway to their friends, family members, and business associates. This has helped rank Gateway “#1 in customer loyalty”, a fact which has become one of the main slogans for their marketing campaign. The personalization strategy has helped set Gateway apart from all of its competition. The Gateway motto is “Humanizing the Digital Revolution” and it shows.