Locational Analysis of Boston Pizza
Title: Locational Analysis of Boston Pizza
Category: /Business & Economy
Details: Words: 2678 | Pages: 10 (approximately 235 words/page)
Locational Analysis of Boston Pizza
Category: /Business & Economy
Details: Words: 2678 | Pages: 10 (approximately 235 words/page)
>Problem Statement:
> Boston Pizza International Inc. is a Canadian owned and operated
>restaurant. It has many facilities in Canada and has opened facilities in
>the United States and in Southeast Asia. Boston Pizza is penetrating
>further into the Canadian market and is opening at a new location on 8th
>Street in Saskatoon. The chosen location has been the home of many previous
>restaurant failures. It seems odd that
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the
>retail environment. 2nd Edition.
>
>Mackin, Bob, Jr.. 'Boston Pizza expands to untapped Chinese market:
>Guangzhou Restaurant opens this summer.' Marketing v.97(6) February 10,
>1992: D2.
>
>Mackin, Bob, Jr.. 'Boston Pizza moves $1m AOR business to Glennie Stamnes.'
>Marketing v.96(45) November 11, 1991: 4.
>
>Mendelsohn, Matin. The Guide to Franchising. 3rd Edition. Toronto: Pergamon
>Press, 1982.
>
>'New account for Grey.' Marketing v.92(7) February 16, 1987: 16.
>
>


