It's Cool Cause They Say So

Advertisements are seen everywhere using all different kinds of approaches. They sometimes use direct forms such as flyers, billboards, cars, commercials, and even t-shirts; however, more recently, indirect advertisement—that is, unintended advertising is increasing in popularity. Indirect advertising is common in music, specifically African-American music. Although traditionally African American music has been mostly in ballad form had mostly been love ballads, a new genre of music has risen in the form of rap. Since …showed first 75 words of 1377 total…

…showed last 75 words of 1377 total…using the same images in the video is clear. This method is effective on the public, for the public is even more enticed to buy now that they can see more than just hear. Studies show how profits have increased because product placement in rap music. Rap does more than just entertain. It effectively advertises. Rappers definitely have an uncanny ability to shape public thought and dictate what becomes popular through aural and visual expression.