Description of HBO advertisement

Date: September 27, 2000 Subject: HBO’s new series called “KO Nation” advertisement analysis Purpose of the advertisement: HBO is trying to promote its new boxing show for its network by using specific techniques of glamour and flashiness to attract its targeted audience. Description of the Advertisement: This particular advertisement is a large full page add with an extreme amount of bright coloring. The entire backdrop of the add is covered with red and blue jewels that …showed first 75 words of 405 total…

…showed last 75 words of 405 total…younger aged men particularly in the 17-35 age bracket. The use of all the jewels and gold which have become a staple of the young hip-hop community are used to attract that genre of men. The people they are targeting are young and sports fans. It is appealing to this group because of the use of the old Mtv VJ who has been a celebrity that this younger generation has watched on Mtv growing up.