DaimlerChrysler marketing environment and how it markets the Smart car

1.EXECUTIVE SUMMARY This report was set up to analyse the macro and micro-environment of car manufacturer DaimlerChrysler, present a SWOT analyses and analyse how the company markets its Smart city coupé brand. It was found that after the merge of German Daimler-Benz AG and American Chrysler , DaimlerChrysler is currently "number three" automaker in the world. It has a reputation of high quality and performance. Competitors with a bigger market share are General motors and Ford …showed first 75 words of 3395 total…

…showed last 75 words of 3395 total…most managerial positions and new markets are explored. The company is getting better financially, especially after cooperating with Mitsubishi Motors in resource sharing and marketing networks. Asia is the next potential market, considering growth and DaimlerChrysler should invest it. REFERENCES: 1.Kotler, P.; Armstrong, G.; Saunders, J.; and Wong, V. (2001) Principles of Marketing, Third European Edition, Prentice Hall, Europe, Chap 4 WEBSITES: 1.www.dcxcapital.com 2.www.daimlerchrysler.com 3.www.keynote.com- The Motor Industry 4.www.smart.com