Business - marketting
Title: Business - marketting
Category: /Business & Economy/Marketing and Advertising
Details: Words: 913 | Pages: 3 (approximately 235 words/page)
Business - marketting
Category: /Business & Economy/Marketing and Advertising
Details: Words: 913 | Pages: 3 (approximately 235 words/page)
Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing Nature and role of markets or marketing: Role of marketing in firm or society: Firm: creates sales, brand image. A market allows you to create awareness of your product and increase market share.
Society: Marketing creates jobs, products, services and tax to Government.
Types of Markets: 1.Resource market: factors of production - Land, labour, capital, enterprise.
2.Industrial market: manufacturing market. Organisations that buy the component parts …showed first 75 words of 913 total…
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…showed last 75 words of 913 total…plan: change the: a.Product b.Price c.Place d.Promotion e.Target market Market Segmentation: Demographics: ƒæAge ƒæHousehold size ƒæReligion ƒæOccupation ƒæSex ƒæIncome Psychographic: ƒæBeliefs ƒæAspirations ƒæInterests ƒæLifestyle Geographic: ƒæSuburban ƒæRegional ƒæClimate ƒæTopography Behavioral: ƒæCustomer loyalty ƒæPurchase occasion ƒæUsage rates
