Ahold in the Czech Republic

AHOLD IN THE CZECH REPUBLIC with special thanks to Ing. Ivan Kopriva, Managing Director of the SESAM Formula Table of Contents Introduction. p. 3 The Czech economy p. 3 Euronova p. 4 Brief profile of Euronova’s retail store chains p. 5 The Marketing Concept p. 6 Conclusion p. 8 Appendix I: Division of FDI in the Czech Republic p. 10 References p. 11 Introduction Royal Ahold N.V. is one of the biggest players on the food and beverage retail markets as …showed first 75 words of 2364 total…

…showed last 75 words of 2364 total…gb/frame.htm) References LITERATURE:  Dibb, S. , Simkin, L. , Pride, W.M. , Ferell, O.C. , Marketing, Concepts and Strategies (Third European Edition), Boston, Houghton Mifflin Company, 1997 (pp. 15 / 410-12).  Ahold Market Research (1996), The Czech Republic; The Food Retail Market, Ahold, Zaandam, 1996. INTERNET SOURCES:  Havelka, J.A., General Director of CzechInvest, 1997, Internet: http://alex.mpo.cz/english/g/gb/frame.htm.  Euronova, Internet http://www.euronova.cz/efhistorie.html  Euronova, Internet http://www.euronova.cz/ehhyper.html