Advertising and art

ADVERTISING AND ART         There is a distinct connection between art and advertising. There are three major visual arts, sculpture, painting, and architecture. Of these three arts, very effective advertising is made possible by sculpture and painting. A formal definition of art is "For a work of art is the definition in comprehensible form of essential truth as the artist becomes aware of it in experience." A relationship arises between a work of art and the …showed first 75 words of 2384 total…

…showed last 75 words of 2384 total…Publisher, New York, New York 5.         Lawry, Bates, The Visual Experience, An Introduction to Art, Prentice-Hall, Inc.,         Englewood Cliffs, New Jersey, 1964 6.         Nelson, Roy Paul, The Design of Advertising, Wm. C. Brown Publishers,         Dubuque, Iowa, 1973 7.         Robb, David M. and J. J. Garrison, Art In The Western World, Harper & Row         Publishers, 1963 8.         Snyder, John, Commercial Artist's Handbook, Watson-Guptill Publications,         New York, New York, 1973 9.         Swan, Alan, How To Understand And Use Design And Layout, North Light         Books, Cincinnati, Ohio, 1987