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Description The advertisement that I chose to analyze in this paper was found in the October 29th issue of Sports Illustrated. The advertisement is for the new Pioneer Plasma Television. It shows a couple sitting together on the floor watching a movie on the Pioneer television that is hanging on the wall like picture. On the opposite page there is a quote that says, “No waiting in line. No soggy popcorn. No sitting behind some …showed first 75 words of 1248 total…

…showed last 75 words of 1248 total…some of the audience might have had a bad experience with Pioneer in the past and do not pay the message any attention. Also because this advertisement is printed in a magazine and not a television commercial, many people might only see it once and not repeatedly, which is very important in persuasion. I believe this advertisement is a very successful one and doesn’t fall short in any aspects of the Elaboration Likelihood Model.